Problem Statement

Problem Statement

Users who want to purchase, sell, or rent properties are burdened by the high fees that traditional real estate agents charge. This system of fees creates an unfair lack of information and puts unnecessary financial pressure on the parties involved. In addition, the process of finding a suitable property is often time-consuming and inefficient, as it requires a lot of travel and visits to different properties. It is necessary to have a real estate platform that disrupts the current system by eliminating fees, providing verified listings directly from owners, and offering a user-friendly interface with detailed property information. This platform would allow users to find their ideal homes quickly and easily, without any hassle.

Users who want to purchase, sell, or rent properties are burdened by the high fees that traditional real estate agents charge. This system of fees creates an unfair lack of information and puts unnecessary financial pressure on the parties involved. In addition, the process of finding a suitable property is often time-consuming and inefficient, as it requires a lot of travel and visits to different properties.


It is necessary to have a real estate platform that disrupts the current system by eliminating fees, providing verified listings directly from owners, and offering a user-friendly interface with detailed property information. This platform would allow users to find their ideal homes quickly and easily, without any hassle.

Competitor Analysis

Competitor Analysis

I conducted comprehensive market research, analyzing similar services offered by various competitors in India, I identified popular websites and studied customer feedback on the Google Play Store. From this analysis, I pinpointed the top three consumer-preferred companies. I then conducted a detailed evaluation of each competitor, assessing factors such as user interface, services, pricing, and customer reviews to ascertain their respective strengths and weaknesses.

I conducted comprehensive market research, analyzing similar services offered by various competitors in India, I identified popular websites and studied customer feedback on the Google Play Store. From this analysis, I pinpointed the top three consumer-preferred companies. I then conducted a detailed evaluation of each competitor, assessing factors such as user interface, services, pricing, and customer reviews to ascertain their respective strengths and weaknesses.

Information Architecture (IA) is carefully planned by taking into account all potential combinations of the edge-cases, demonstrating a deep comprehension of the customer's requirements.

Information Architecture (IA) is carefully planned by taking into account all potential combinations of the edge-cases, demonstrating a deep comprehension of the customer's requirements.

Information Architecture (IA) is carefully planned by taking into account all potential combinations of the edge-cases, demonstrating a deep comprehension of the customer's requirements.

Adaptable Design System

Adaptable Design System

When crafting the Figma file, I prioritized component adaptability to ensure seamless design for responsive screens down the line. I developed a set of reusable components that were consistently applied throughout the product. The client provided branding and style guidelines, which were integrated for enhancement.

When crafting the Figma file, I prioritized component adaptability to ensure seamless design for responsive screens down the line. I developed a set of reusable components that were consistently applied throughout the product. The client provided branding and style guidelines, which were integrated for enhancement.

Final Screens

Final Screens

Learning & Takeaway

Learning & Takeaway

The website design for Squarefit emphasizes a user-centric experience with intuitive navigation. The design effectively communicates the unique value proposition and benefits of a broker-free approach. Trust is established through client testimonials and transparent processes. Overall, the design combines usability, clear messaging, and credibility-building elements to inform and instill confidence in potential clients.

The website design for Squarefit emphasizes a user-centric experience with intuitive navigation. The design effectively communicates the unique value proposition and benefits of a broker-free approach. Trust is established through client testimonials and transparent processes. Overall, the design combines usability, clear messaging, and credibility-building elements to inform and instill confidence in potential clients.

You've made it! More biscuits for you :)

You've made it! More biscuits for you :)

You've made it! More biscuits for you :)